We worked with Jamaican dancehall king Sean Paul and Trinidadian soca star Kes to create a global anthem for the 2024 ICC T20 Men's World Cup! With the tournament co-hosted between the USA and the West Indies, the ICC (International Cricket Council) was looking to capture the carnival spirit of the Caribbean and share it with the world! 🌏🏝
UK agency MATTA enlisted our team to handle research, A&R, creative production of the anthem, and contracting of all artist talent. 'Out Of This World' was produced by Tano, mixed by Josh Gudwin, and mastered by Dave Kutch. The record is out now and streaming on all platforms, supported by a music video shot on-location in Jamaica, directed by Ozzie Pullin.
See below for some epic BTS from the shoot.
For the hardcore fans - we've all heard Sean's legendary song tag, "Sean de Paul", in all of his hit records. However what you may not know is that he's actually saying "Chanderpaul" - a nod to the revered Guyanese cricketer, Shivnarine Chanderpaul, and a crazy tie-in for this cricket partnership! Incredibly, the two men formally met for the first time on-set at our shoot! 🤝🤯
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